Summary of press release from Apple on the new iPad launch.

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The Apple press release is now out. Below are the highlights from that report:

New iPad Air Models

  • Introduction of New Sizes: Apple introduces a redesigned 11-inch and a new 13-inch iPad Air, both powered by the M2 chip.
  • Enhancements: Enhanced CPU, GPU, and Neural Engine for improved performance. Features like the landscape-oriented Ultra Wide 12MP front camera with Center Stage, faster Wi-Fi, 5G in cellular models, and all-day battery life.
  • Display: Liquid Retina display supporting P3 wide color with anti-reflective coating and True Tone technology.
  • Pricing and Availability: Starting at $599 for the 11-inch and $799 for the 13-inch model, available for order today with availability beginning May 15.

Camera and Audio

  • Front Camera: Landscape Ultra Wide 12MP front camera with Center Stage.
  • Back Camera: 12MP Wide back camera supports high-resolution photos, detailed 4K video, and 240-fps slo-mo.
  • Audio: Dual microphones and landscape stereo speakers with Spatial Audio, enhanced bass in the 13-inch model.

Performance and AI Capabilities

  • M2 Chip: Includes a faster 8-core CPU and 10-core GPU, providing significant performance enhancements over previous models.
  • AI Performance: 16-core Neural Engine for advanced AI capabilities like Visual Look Up, Subject Lift, and Live Text.

Connectivity

  • Wi-Fi 6E and 5G: Improved connectivity speeds with support for Wi-Fi 6E and 5G. Cellular models include eSIM technology.

Accessories

  • Apple Pencil Pro: New interactive features like squeeze, barrel roll, haptic feedback, and support for Find My.
  • Magic Keyboard: Floating design with built-in trackpad and backlit keyboard. Compatible with both 11-inch and 13-inch models.
  • Smart Folio: New adjustable angles, available in multiple colors.

Software and Ecosystem

  • iPadOS 17: Offers new levels of personalization and versatility, with features like customizable Lock Screens, interactive widgets, and enhanced FaceTime and Messages.
  • Built-in Apps: Includes Freeform, Notes, iMovie, GarageBand, Photos, Pages, Numbers, and Keynote.
  • Logic Pro and Final Cut Pro: Available with new features, supporting professional audio and video editing.

Environmental Commitment

  • Sustainability: Features 100% recycled aluminum, rare earth elements, and gold plating. Packaging is 100% fiber-based, aiming for plastic-free packaging by 2025.

Financial Options and Promotions

  • Pricing for Education and General Market: Special pricing for educational purposes. Apple Card users can benefit from monthly installments at 0% APR and 3% Daily Cash back.
  • Trade-in and Savings Programs: Options for trading in current iPads for credit towards new purchases.

This article was written by Greg Michalowski at www.forexlive.com.



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